ChatGPT ads are well and truly here with major brands triggering placements on high-intent prompts like “best” and “new”.

Advertising agency expands into generative engine optimization, helping e-commerce brands appear in AI-generated purchase recommendations ...

Google’s new pacing update could increase monthly spend for ad-scheduled campaigns by pushing budgets harder within allowed ...

Search engines, social media, e-commerce, and mobile games all make money by selling advertising. But making ads work in AI search might not be so straightforward. Perplexity, for instance, reportedly ...

Data-driven attribution and smart bidding are no longer optional when targeting a generation that loops between video, social proof, and search before converting.

The European Commission suspects the Alphabet unit is "artificially increasing the clearing price" of ad auctions "to the detriment of advertisers." ...

AI-based search engines continue to try and replace Google. The most recent entrance comes from a division of Public Good, a digital marketing company acquired by Ad.com in early July. The company has ...

Finch unites paid media automation with Wizard Marketing’s elite SEO to launch "Total Search," a unified growth engine ...