While he might not be a household name for most people, B.F. Skinner is one of the most important psychologists in history ...

This is the second in my ongoing series of articles trying to provide basic lead ins to behaviorist theory. The first is here. How to Explain Behaviorism, version 2: We are Reflections of our World A ...

My recent article, "Behavior Modification Is Everywhere: Why Education Can’t Afford to Pretend Otherwise," sparked thoughtful, even passionate, comments from readers. These responses highlighted ...

Have you ever wondered exactly why people do what they do? According to a school of thought known as behaviorism, it all comes down to the patterns of learning we've acquired through associations, ...

Every manager aspires to coach her employees to higher level of effectiveness. However, figuring out how to coax a specific employee to improve can flummox even the most savvy supervisor. Identifying ...

Operant conditioning is a theory that explains how behaviors are influenced by their consequences or results. It’s often used today to help people adopt new behaviors or change old habits. If you’ve ...