‘Black-ish’ star Tracee Ellis Ross is launching a haircare line Pattern Beauty for curly, textured hair to join the natural hair movement. By Lindsay Weinberg Tracee Ellis Ross is officially in the ...

Co-CEO Christiane Pendarvis said the brand is doubling down on awareness, trial and expansion beyond hair care.

The blow dryer — out now — took two years to perfect, Pattern Beauty CEO and founder Tracee Ellis Ross tells PEOPLE Jackie Fields is a Deputy Beauty Director at PEOPLE. She has been working at the ...

Everybody loves Tracee. Now, everyone also loves her thoughtfully curated haircare brand Pattern, a labor of love that Ellis Ross oversees from end-to-end. This may come as a surprise since she is ...

Pirate fans will soon see a new ECU pattern on fan gear thanks to a partnership between ECU and Adidas. Adidas, the official apparel provider for the Pirates, has designed a new, unique pattern ...

Tracee Ellis Ross' latest beauty launch is going to blow you away. Today the Pattern CEO and founder unveiled the hair care brand's first heat tool: a blow dryer "for curl conscious and textured" ...