Bandai Namco announced today that it is changing their corporate logo, as well as its business’s purpose statement. In the press release, Bandai Namco announced that these changes will start from ...

A company statement of purpose, the 2020s version of a mission statement, should help unify your team by setting a common goal. They’re a little bit branding, a little bit company culture and a little ...

A well-crafted corporate purpose statement is impactful on two fronts: It articulates your organization’s mission and aspirations to external stakeholders and sends a signal to your employees about ...

Whether reluctantly or willingly, corporations have taken up the charge, touting their purpose statements and seemingly declaring in every sentence that they are “mission-driven.” The “great ...

Such disconnects tend to be baked into the creation process. That’s because when they craft a purpose statement, leaders often sidestep critical questions: Does it address a clear customer need or ...

Without purpose, life tends to fall flat. This universal truth extends to companies as well. Almost all literature focused on corporate improvement covers the importance of knowing your business’s ...

The benefits of implementing a business purpose are beyond doubt—those that do it successfully enjoy higher market share gains and grow on average three times faster than their nonpurposeful ...

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