Instead of focusing solely on increasing the number of sales a company makes, relationship marketing is all about retaining customers by giving them the most satisfying experience. This form of ...

The marketing landscape is rife with generative engines, automation stacks and AI-driven outreach. Time and resources are being allocated toward tools that promise greater reach and faster speeds, ...

As a small-business owner, you work hard to get new customers, and once they visit your website or walk in the door, you should do everything you can to make sure they stay a happy customer and return ...

Opinions expressed by Entrepreneur contributors are their own. Relationship marketing marks the re-emergence of human friendliness in our sometimes-cold, digital ...

The General Data Protection Regulation (GDPR) came into effect in the European Union on May 25. The regulation is meant to protect consumer privacy and consumer data, as well as the processes that use ...